Though I was not explicitly asked to reconstruct my company's brand, I recognized that the brand lacked polish and took the first steps in designing what I believed to be the best version of CORE Cashless. After seeing a variety of mockups, the owner urged me to make the new brand official. This flat design maintains the company's history and exudes a shiny, modern polish.
Essential stationery mockups.
The brand bible is a living document and is intended to evolve with the company. Below is an excerpt from the style guidelines portion of the bible.